Strategic Planning

Brain Training for Better PR Writing 

By Matthew Schwartz

Influencer marketing. Gamification. Online video. The list of relatively new PR channels goes on and on, with little room for PR firm owners to catch their breath before they have to consider the next investment. Even the most seasoned PR executives—who possess total recall and a photographic memory—may be hard-pressed to keep up with all …read more


PR Agency Spotlight: ‘Pick up the Phone!’

By Matthew Schwartz

PR Agency Spotlight:  Kris Ruby, CEO, Ruby Media Group Pick up The Phone! Why Savvy Millennial Firm Owners  Need to Adopt Soft Business Skills to Stay Competitive  (In this new column, we focus on C-level millennials/ firm owners and how they’re starting to impact the creative services field.)  Millennials are quickly climbing the management ranks throughout the PR …read more


Kraus: 3 Tips for PR Firms That Want to Promote Women, Spur Diversity

By Matthew Schwartz

When Margery Kraus founded APCO Worldwide in 1984, women didn’t predominate the PR sector—as they do these days—so there was little to no chatter throughout the industry about why it’s important to promote female PR execs to the C-suite. “I had to fight in a different way when I built my own firm because everybody …read more


Women, Leadership and PR

By Rick Gould CPA, J.D.

It’s a gap throughout PR field that could seriously damage the industry’s reputation if it doesn’t change its tune. And fast. We refer to the increasing number of women working throughout the PR profession—among both middle managers and senior account executives—but not necessary in the C-suite. According to the Bureau of Labor Statistics, women hold …read more


How to Integrate the Seller With the Buyer, Post-Sale

By Rick Gould CPA, J.D.

I am often asked why some mergers and/or acquisitions don’t go the way a buyer and/or seller originally thought. There are multiple reasons why a transaction may go awry, of course. For instance, the seller may have a different corporate philosophy from the buyer. Or there may be friction between the two sides regarding how …read more


5 Employee Retention Strategies

By Jon Hainstock

(This blog post is excerpted from an article that originally ran on ZoomShift.com.) Do you have an employee turnover problem? Nearly 70 percent of organizations report that staff turnover has a negative financial impact due to the cost of recruiting, hiring and training a replacement employee, according to the Bureau of Labor Statistics. Adding insult …read more


PR Firms as Parental Units

By Matthew Schwartz

It never fails. When you chat with PR agency owners and C-suite executives about their firm’s culture it takes all of five minutes before they assure you that the biggest asset is “We’re like a family.” Fair enough, but we know all too well that some families are closer than others, particularly when it comes …read more


A Bill of Rights for PR Firms

By Matthew Schwartz

Overservicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for overservicing can make a bad situation considerably worse. Perhaps more so any other …read more


Valuing Your PR Firm ‘As If’ It Were Your Home

By Rick Gould CPA, J.D.

Your home has been good to you. You have invested a chunk of money into sprucing it up throughout the years and the work has paid off nicely. You are ready to sell. As you brace for a sale you remember that tiny crack in the wall near your bedroom and some chips scattering the …read more


The Holmes Report: Independent Shops Fueling PR M&A 

By Matthew Schwartz

The trend of independent agencies dominating the M&A landscape picked up in 2016 right where it left off in 2015. For the second consecutive year independent PR agencies took up most of the M&A space, according to an annual analysis of PR industry deal activity by The Holmes Report. The report, which was released late last …read more