Press Releases

2016 PR Industry Growth 4.8%, Down From 6.6% in 2015 and 7.8% in 2014

By Rick Gould CPA, J.D.

NEW YORK, August 16, 2017 — The U.S. PR industry grew by just 4.8%, according to a survey released today by Gould+Partners, the merger and management consulting firm specializing in the PR field. The results of this survey were consistent with the results of the annual Best Practices Benchmarking report released in June, showing that …read more


Gould+Partners Billing Rates/Utilization Report Cause for Concern

By Matthew Schwartz

NEW YORK, NY, July 6, 2017—North American PR agencies and firms did not increase their hourly rates in 2016, according to a new report released by Gould+Partners, the management consulting firm specializing in PR and PR M&A. The outlook for hourly rates should be cause for concern among PR firm owners grappling with boosting profitability and increasing valuation, …read more


G+P Benchmarking Survey: PR Agency Profitability Flat in 2016

By Rick Gould CPA, J.D.

U.S. PR agency profitability was 15.2 percent of net revenues, according to PR professionals responding to the annual Benchmarking survey conducted by Gould+Partners. A total of 101 prominent agencies—based throughout the United States and Canada—reported an average profit of 15.2 percent in 2016. That’s compared to 15.3 percent in 2015, 16.2 percent in 2014 and …read more


Gould+Partners Releases 2017 Benchmarking Survey

By Matthew Schwartz

Gould+Partners is pleased to announce the release of its 2017 PR Benchmarking Survey, which focuses on several key metrics critical to PR firm owners and C-level executives. The goal of the survey is to collect financial stats stemming from many areas that are relevant to PR agency growth, profitability, operations and building value for the …read more


Gould+Partners Rolls Out Part-Time CFO Division

By Matthew Schwartz

In an effort to bolster its services for PR agencies and other creative services firms, Gould+Partners is pleased to announce the introduction of its Part-Time CFO division. The new unit adds to Gould+Partners skill sets, which includes M&A representation and Management Consulting focusing on valuation, profitability and utilization, among other areas. “For the last two …read more


Gould+Partners advises NJRPR in Sale to MMGY Global

By Matthew Schwartz

Gould+Partners is pleased to announce that managing partner Rick Gould advised NJFPR in the PR firm’s sale to MMGY Global, which combines two of the top PR and marketing firms specializing in the travel and hospitality sectors. NJFPR, founded by Nancy J. Friedman, will now be able to offer clients PR strategy as part of …read more


Sally Tilleray Joins Gould+Partners

By Matthew Schwartz

Gould+Partners is pleased to announce that it has named marketing and communications veteran Sally Tilleray senior advisor, London/UK, for the M&A/Management Consulting firm. Tilleray, who is non-executive chairman of Cognito and owner of Sally Tilleray Consulting, is responsible for facilitating transactions among buyers and sellers of creative services firms throughout the UK market. “Gould+Partners has a …read more


The Write Stuff: How to Improve PR Writing

By Matthew Schwartz

There’s no shortage of advice when it comes to quality PR writing. PR agency owners and C-level executives have heard it time and again. PR execs need to write press releases and other written communications as if they are journalists. Play it straight. Lose the industry jargon. Use one’s flair for language in order to …read more


Gould+Partners Announces New Version of ‘The Ultimate PR Agency Financial Management Handbook,’ Designed for PR Agency Owners and C-Suite Executives

By Matthew Schwartz

Gould+Partners is proud to announce the release of a new and improved version of “The Ultimate PR Agency Financial Management Handbook,” an invaluable guide catering to PR agency owners and C-suite executives. The new version provides agency owners with a comprehensive guide for how to run their firms more profitability and significantly boost their valuations. …read more


What is the Value of Your PR Firm?

By Rick Gould CPA, J.D.

To our Clients, Colleagues and Friends, I was recently asked to submit a column for PR News on the valuation of PR firms. The article, which ran in the August 22, 2016 issue, stems from my new book, “Doing It the Right Way: 13 Crucial Steps For a Successful PR Agency Merger Or Acquisition.” The …read more