Mergers & Acquisitions

Opportunities Abound for Asian PR Market

By Rick Gould CPA, J.D.

Is it the dawn of the Asian century? The notion is debatable among global economists and civilians alike. But there’s little doubt that countries throughout Asia are rapidly increasing their economic, business and cultural clout. At the same time, marketers throughout Asia are facing some serious headwinds when it comes to bracing their companies for …read more

How Should PR Firms Plan for the End Game?

By Rick Gould CPA, J.D.

(This article originally appeared in the June issue of  O’Dwyer’s) The PR M&A process is seldom easy. But as the public relations industry has evolved and become more complex, so too has the PR M&A process. When sellers sit down with buyers these days there are sharper and more difficult questions coming from both sides of …read more

Agency M&A: Big Decision, Vital Questions

By Rick Gould CPA, J.D.

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more

How to Integrate the Seller With the Buyer, Post-Sale

By Rick Gould CPA, J.D.

I am often asked why some mergers and/or acquisitions don’t go the way a buyer and/or seller originally thought. There are multiple reasons why a transaction may go awry, of course. For instance, the seller may have a different corporate philosophy from the buyer. Or there may be friction between the two sides regarding how …read more

Psychological Buy-in Critical for Exit Strategy

By Rick Gould CPA, J.D.

Amid the dramatic and ongoing changes within the media and marketing industries is the accelerating rate of M&A transactions within the PR field. PR firm owners, including heads of boutiques, smaller shops and mid-size firms, are giving more serious consideration to selling out. Many of these owners are products of the baby-boom generation and would …read more

Looking for a Court and Spark

By Rick Gould CPA, J.D.

You’re eager for a spark. You hope there’s good chemistry and scintillating conversation. If things go well during the first meeting a second meeting may hold promise for both the present and, perhaps most important, the future. It’s a fair description of dating. But it’s also an apt description of the courtship between prospective buyers …read more

Benchmarking Report Shows Firm Profitability Declining 

By Rick Gould CPA, J.D.

We’ve just released our latest industry benchmarking study, and the overall results aren’t very pretty. Most troubling: The industry’s overall profitability keeps falling, down to 15.3 percent in 2015, compared with 16.2 percent in 2014 and 15.8 percent in 2013. It was 18.8 percent in 2012. The results are based on 106 firms reporting their …read more

Window Shopping: What PR Buyers Want From Sellers

By Matthew Schwartz

Sure, there are plenty of PR agency owners who prefer to roll right along, making their numbers, growing their clientele and expanding their services organically, without ever making acquisitions or putting themselves in play. But what if they ran their firm as if they were going to buy it? The question was tackled during a …read more

Report: U.S. M&A Sector Revving Speed in 2016

By Matthew Schwartz

The U.S. M&A market is shaping up to be a frothy one this year. Ninety-one percent of U.S. based executives said they intended to initiate at least one acquisition in 2016, compared to 81 percent in 2015 and 61 percent in 2014, according to a new survey. The survey, titled, U.S. Executives on M&A: Full …read more

M&A Negotiations: Salvaging Deals That Go Awry

By Jennifer Casani

Negotiations are an inherent part of building your PR or communication business. When using Mergers & Acquisitions opportunities to create value, there are plenty of factors you need to be aware of. Whether buying other small agencies to spur organic growth, selling to an external buyer to combine synergies or exploring a future sale as …read more