Blog

Agency M&A: Big Decision, Vital Questions

By Rick Gould CPA, J.D.

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more


Counselors Academy Spring Fling

By Rick Gould CPA, J.D.

I’ve been a guest speaker at the Counselor Academy spring conferences for many years, and this year’s gathering is no exception. The 2017 Counselors Academy Spring Conference, which takes place May 7 through May 9 in Seattle, Wash., holds great appeal for PR firm owners and C-level executives. This year I’m happy to be part …read more


Women, Leadership and PR

By Rick Gould CPA, J.D.

It’s a gap throughout PR field that could seriously damage the industry’s reputation if it doesn’t change its tune. And fast. We refer to the increasing number of women working throughout the PR profession—among both middle managers and senior account executives—but not necessary in the C-suite. According to the Bureau of Labor Statistics, women hold …read more


How to Integrate the Seller With the Buyer, Post-Sale

By Rick Gould CPA, J.D.

I am often asked why some mergers and/or acquisitions don’t go the way a buyer and/or seller originally thought. There are multiple reasons why a transaction may go awry, of course. For instance, the seller may have a different corporate philosophy from the buyer. Or there may be friction between the two sides regarding how …read more


5 Employee Retention Strategies

By Jon Hainstock

(This blog post is excerpted from an article that originally ran on ZoomShift.com.) Do you have an employee turnover problem? Nearly 70 percent of organizations report that staff turnover has a negative financial impact due to the cost of recruiting, hiring and training a replacement employee, according to the Bureau of Labor Statistics. Adding insult …read more


PR Firms as Parental Units

By Matthew Schwartz

It never fails. When you chat with PR agency owners and C-suite executives about their firm’s culture it takes all of five minutes before they assure you that the biggest asset is “We’re like a family.” Fair enough, but we know all too well that some families are closer than others, particularly when it comes …read more


10 Workplace Etiquette Mistakes You’re Making on Social Media

By Kris Ruby

(This article originally appeared on observer.com.) By Kris Ruby  You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed …read more


A Bill of Rights for PR Firms

By Matthew Schwartz

Overservicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for overservicing can make a bad situation considerably worse. Perhaps more so any other …read more


Gould+Partners Releases 2017 Benchmarking Survey

By Matthew Schwartz

Gould+Partners is pleased to announce the release of its 2017 PR Benchmarking Survey, which focuses on several key metrics critical to PR firm owners and C-level executives. The goal of the survey is to collect financial stats stemming from many areas that are relevant to PR agency growth, profitability, operations and building value for the …read more


Common Ground with Millennial PR Pros?

By Rick Gould CPA, J.D.

Oh, that pesky generation gap. It never fails to rear its complicated head. Take a recent survey revealing sharp differences between millennial communicators and the baby boomer/Gen X PR executives who manage them regarding a slew of workplace issues, including the willingness to take risks, grooming for management and leadership. The online survey, which was …read more