CEO Consulting

Opportunities Abound for Asian PR Market

By Rick Gould CPA, J.D.

Is it the dawn of the Asian century? The notion is debatable among global economists and civilians alike. But there’s little doubt that countries throughout Asia are rapidly increasing their economic, business and cultural clout. At the same time, marketers throughout Asia are facing some serious headwinds when it comes to bracing their companies for …read more


Online Video: Take Your Best Shot

By Matthew Schwartz

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more


Agency M&A: Big Decision, Vital Questions

By Rick Gould CPA, J.D.

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more


Making Sense of Your Balance Sheet

By Rick Gould CPA, J.D.

For many PR firm owners and C-suite executives it’s often considered the management equivalent of getting root canal: Reading their balance sheet. While a growing number of PR firm owners have gotten more comfortable with reading their balance sheet, there’s still a lot to be desired in terms of owners having a solid grasp for …read more


G+P Part-Time CFO Division Looks to Fill Void in PR

By Rick Gould CPA, J.D.

The positive reaction in the marketplace to our new Part Time CFO division has exceeded our expectations—and it’s little wonder. Gould+Partners launched the division because we see a huge void in the marketplace among PR firm owners to hire a CFO and get a better grip on their financial operations. Checklist for CFO Effectiveness and …read more


The Value of Business Valuations

By Rick Gould CPA, J.D.

In the current business climate agency owners and top managers must prioritize like nobody’s business. And the top priority in a hypercompetitive marketplace is making sure your firm’s valuation is at a maximum. As the brand creates goodwill, goodwill creates value. But how many agency owners know the inherent value of their firm? There is …read more


Looking for a Court and Spark

By Rick Gould CPA, J.D.

You’re eager for a spark. You hope there’s good chemistry and scintillating conversation. If things go well during the first meeting a second meeting may hold promise for both the present and, perhaps most important, the future. It’s a fair description of dating. But it’s also an apt description of the courtship between prospective buyers …read more


Inspired Leadership Closer Than You Think

By Mary Gardner

Dynamic. Entertaining. Motivating. Creative. These are qualities we associate with an inspiring leader. But what if I told you that a low key introvert, who likes numbers and processes and policy, can also become an inspiring leader? According to research conducted by Zenger Folkman, which focuses on strengths-based leadership development, just 12 percent of inspiring …read more


The Benefits of Hiring a Part-Time CFO

By Rick Gould CPA, J.D.

It’s a familiar scene within many executive meetings: During a C-suite meeting, the CMO, for example, might ask the CEO for a budget infusion to promote the company’s new partnership with a social site catering to its market. The CEO might nod this way or that. Then she will look at her CFO, but not necessarily …read more


Benchmarking Report Shows Firm Profitability Declining 

By Rick Gould CPA, J.D.

We’ve just released our latest industry benchmarking study, and the overall results aren’t very pretty. Most troubling: The industry’s overall profitability keeps falling, down to 15.3 percent in 2015, compared with 16.2 percent in 2014 and 15.8 percent in 2013. It was 18.8 percent in 2012. The results are based on 106 firms reporting their …read more