Business Advice

Brain Training for Better PR Writing 

By Matthew Schwartz

Influencer marketing. Gamification. Online video. The list of relatively new PR channels goes on and on, with little room for PR firm owners to catch their breath before they have to consider the next investment. Even the most seasoned PR executives—who possess total recall and a photographic memory—may be hard-pressed to keep up with all …read more


Peel the Layers to Locate New Niches

By Matthew Schwartz

It’s an occupational hazard for PR firm owners looking for an edge with clients and prospects: the commoditization of marketing communications. Killer creative is all well and good, but it’s not hard to find. In a hypercompetitive marketplace, clients not only want effective marketing campaigns with solid returns. They want PR firm owners to make …read more


PR Agency Spotlight: ‘Pick up the Phone!’

By Matthew Schwartz

PR Agency Spotlight:  Kris Ruby, CEO, Ruby Media Group Pick up The Phone! Why Savvy Millennial Firm Owners  Need to Adopt Soft Business Skills to Stay Competitive  (In this new column, we focus on C-level millennials/ firm owners and how they’re starting to impact the creative services field.)  Millennials are quickly climbing the management ranks throughout the PR …read more


Gould+Partners Billing Rates/Utilization Report Cause for Concern

By Matthew Schwartz

NEW YORK, NY, July 6, 2017—North American PR agencies and firms did not increase their hourly rates in 2016, according to a new report released by Gould+Partners, the management consulting firm specializing in PR and PR M&A. The outlook for hourly rates should be cause for concern among PR firm owners grappling with boosting profitability and increasing valuation, …read more


Kraus: 3 Tips for PR Firms That Want to Promote Women, Spur Diversity

By Matthew Schwartz

When Margery Kraus founded APCO Worldwide in 1984, women didn’t predominate the PR sector—as they do these days—so there was little to no chatter throughout the industry about why it’s important to promote female PR execs to the C-suite. “I had to fight in a different way when I built my own firm because everybody …read more


G+P Benchmarking Survey: PR Agency Profitability Flat in 2016

By Rick Gould CPA, J.D.

U.S. PR agency profitability was 15.2 percent of net revenues, according to PR professionals responding to the annual Benchmarking survey conducted by Gould+Partners. A total of 101 prominent agencies—based throughout the United States and Canada—reported an average profit of 15.2 percent in 2016. That’s compared to 15.3 percent in 2015, 16.2 percent in 2014 and …read more


Gould Featured in ‘Future of PR’ Video

By Matthew Schwartz

We continue to push online video content as a major priority for PR firms looking to grow their profitability and expand their clientele. When you consider the growing impact of online video content it’s little wonder that visual communications is starting to command both more budget and creative thinking among PR shops. Online video content, …read more


How Should PR Firms Plan for the End Game?

By Rick Gould CPA, J.D.

(This article originally appeared in the June issue of  O’Dwyer’s) The PR M&A process is seldom easy. But as the public relations industry has evolved and become more complex, so too has the PR M&A process. When sellers sit down with buyers these days there are sharper and more difficult questions coming from both sides of …read more


Online Video: Take Your Best Shot

By Matthew Schwartz

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more


Agency M&A: Big Decision, Vital Questions

By Rick Gould CPA, J.D.

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more